| Marketing
While attention is at such a premium in this noisy, largely digital world of business, an outstanding organic presence, coupled with a pinpoint paid outreach programme, will give you the reach and attention you need to achieve your lead generation and sales goals. Matt Hodkinson from Influence Agents explained the techniques and strategies necessary to … Continued
| Marketing
In his presentation: ‘Marketing : performance positioning’, Matt Hodkinson referred to his template for achieving a competitionless positioning. The framework will help you create a set of core messages that grab and retain the attention of high-value prospects.
| Marketing
Performance Positioning is about crafting a competition-less message that speaks to the needs of your buyer, massively increasing your conversion rate. Research in the CISO Insights Report shows that companies that optimise their positioning enjoy higher win rates, lower price resistance, and 3 times the number of closed deals, on average. In this session, Matt … Continued
| Marketing
Master 3 digital channels and 60 killer strategies to generate more quality leads for your consultancy business.
| Marketing
Develop an action plan to enhance the competitiveness, scalability and commercial value of your proposition
| Finance
Full version of the BenchPress report 2020/2021.
| Finance
Peter Czapp, who has been benchmarking businesses for nearly ten years, will be sharing the key insights from Consultancy BenchPress 2020, the first benchmarking survey for independent consulting firms.
| Marketing
Activity from ‘The problem with marketing and how to solve it’.
| Marketing
Marketing is fundamental to the growth and development of your consulting business (you can’t rely on referrals forever), but it won’t work unless it is strategic and implemented effectively.
| Marketing
Marketing expert, Trevor Lambert presented a free webinar and focused on: